Good PR agencies exist, but these guys aren’t it
Normally, I just drop spammers into the bit bucket and leave it at that. But these folks are a spammer masquerading as a legitimate PR agency, and specifically preying on crowd-funded startups. Since I have lots of friends in the PR business, and more friends who have funded projects through Kickstarter, I thought a more visible response was called for.
For just under $1000, The CrowdFundMafia will hand craft a press release for you, and send it to over 1000 journalists and media outlets. Sounds like a great deal, right?
Except that they apparently make no attempt to vet the journalists to make sure they might actually be interested in the release, which is a big part of what real PR agencies do. They’ve bombarded me with releases over the last month or so, and not one was even remotely relevant.
Into the bit bucket they go.
Don’t waste your hard-earned money with these folks. They’re doing your brand more harm than good.
Update: In fairness, I did receive a very apologetic email today, assuring me that I have (finally) been removed from their media list. So maybe they’re disorganized but developing a clue. Maybe.
A Public Service Announcement
You may not realize this, but Semicon West is scheduled well in advance. It’s always about the second week in July, and the exact dates are available at least a year in advance.
Similarly, print publications put their editorial calendars together months in advance. Had you asked, they could have told you their deadlines for Semicon West coverage six months ago.
Clearly you didn’t ask, or you wouldn’t be calling to ask if I know someone who can turn an opinion piece around in less than a week, or a technical article in two weeks.
No, I don’t. Everyone who might be able to is already busy, and you don’t want to pay their rush job premium anyway.
But I promise I won’t start laughing until after I hang up the phone.